
Limited places


THE MARKET VALUE OF PERSONAL PROTECTIVE EQUIPMENT FOR MOTORCYCLISTS IN LATIN AMERICA IS OVER USD $24 BILLION
With more than 80 million motorcycles in circulation in Latin America and an average cost of USD 300 per motorcyclist, the Personal Protective Equipment (PPE) market is emerging as a high-potential sector with significant growth rates.
Participate in the seminar and learn from leading international experts everything you need to know about technological trends, technical standards, and the regulatory framework to be part of the marketing of Personal Protective Equipment for Motorcyclists.
Also learn about marketing techniques, technology adoption, and neuromarketing specialized in the two-wheeled sector to take your business to the next level.
Attend the seminar virtually or in person
ACADEMIC AGENDA

October 1st
8:00 - 9:00
Introduction
Commercialization of innovations and Neuromarketing
German Acevedo / Innovation Center
9:00 - 9:30
Regulatory Trends in Motorcyclist Safety Rafael Fernandez / Innovation Center
9:30 - 10:05
Global Trends in Motorcycle Equipment Certification
Sergio Crespo / ANESDOR
10:05 - 10:20
Coffee Break
10:20 - 10:50
Legal implications of the marketing of PPE
Ramon Ledesma / IMPULSO by PONS
10:50 - 11:20
Implications of PPE from Occupational Medicine
Maria Claudia Borda / SCMT
11:20 - 12:30
Technical standards EN-1621-1/2/3/4 and EN-17092
Sebastian Devis / AIROBAG
12:30 - 12:45
Conclusions
SPEAKERS

Sebastian Devis
AIROBAG

German Acevedo
Global Director
Naval engineer passionate about Innovation. Founder of the Innovation Center for Motorcyclists and creator of the only Road Safety Model for motorcyclists that has shown real reductions in morbidity and mortality rates of over 90% in the organizations where it has been implemented.

IMPULSO by PONS
Ramon Ledesma

Rafael Fernandez
AIROBAG

Sergio Crespo
ANESDOR

Maria Claudia Borda
SCMT
SPONSORED BY


INVITE




Attend the Seminar
Compensar AV68 / Bogotá, October 1, 2025
Organized by:
Motorcycle Innovation Center
Tel: +571 805 9739 / +57 311 267 9758
TV 93 NO 51 98 BD 33
Bogotá, Colombia



